Despite higher penetration levels, the detergent segment continued to witness strong growth mainly on account of premiumisation trend. The upgradation trend from Wheel' to Rin' in central India and powder to liquids in urban India has been driving growth in the home care segment. The company re-launched Rin' nationally during the quarter and launched Sunlight Liquid' in certain geographies. The company continued to witness strong in growth in south India markets. In purifiers, HUL has changed its strategy to concentrate on the premium segment by launching purifier with copper charge technology in FY19....