Bata India has been in Trendlyne's top DVM Screeners (subscribers get access as well as alerts) since March. The share price of the stock hit a year high today, even as the company plans additional presence in smaller cities. 

The company is among the stocks with the highest FII holdings in the Indian market, with 10.4% of stocks with FIIs. It has also seen holdings increasing among institutional and mutual fund players QoQ. 

The company's strong December performance, where net profits jumped over 51% YoY, is in line with management comments of increasing revenue from more upmarket offerings, helping the firm improve its margins. Management reports two significant factors driving growth - "premiumisation", and growth from tier3 and tier4 cities.