We initiate coverage with a NEUTRAL rating and SoTP of Rs 611 (+7.6%). Motilal Oswal Financial Services (MOFS) runs Indias largest PMS (AUM Rs 150bn), is an emerging MF (rank 16) and is 8th among retail brokers. The group has investments of Rs 19.8bn, of which ~82% is invested in own funds. MOFS has a differentiated client franchise and will gain from financialisation of savings.