UP & Uttarakhand (UK) to act as growth drivers for HMVL: HMVL's readership in UP & UK grew at strong CAGR growth of 26% from 2.5 mn in 2009 to 8.1 mn in 2014 and entered into 2nd spot in UP following Dainik Jagran. With HMVL moving to 2nd spot in UP, which is the largest market for advertising industry with size of Rs.12 Bn, HMVL has started to increase the advertisement rates charged to companies.