Age Old Company creating New and Innovative Products: Since 70 years, Blue Star is providing new and innovative cooling solution products to its customers. Despite the economic slowdown in past few years, the cooling product segment has always outperformed the market, this segment is expected to grow at 18.2% CAGR during FY16E-FY17E. The total order book recorded for Q1FY16 was approximately around Rs.12000 Mn. Major growth driver for this segment is the increase in sales of room air conditioners, increase in disposable income, shift in consumption pattern and standard of living.