Customer delight route to increase market share: The consumer durablesegment of Lloyd Electric and Engg. Ltd. contributes around 47% of the totalrevenue and has a market share of 8% of total Air-Conditioner (AC) market in FY15. Their customer delight strategy has enabled Lloyd to distinguish its products and services from the competitors, and it has created positive emotional reaction and a positive word of mouth resulting Lloyd to capture around 11% market share in AC segment in H1FY16. In FY15, Lloyd had recorded revenue growth of 22.3% as compared to FY14. In H1FY16, Lloyd has recorded total revenue growth of 34.7%; and in consumer durable segment growth of 51.2% compared to H1FY15. We expect the growth to continue in near future as well.