Increasing outlets to penetrating into rural markets:Britannia is continuously focusing towards improving its rural presence and strengthening its portfolio to drive higher revenue growth. Penetration into rural markets will offer a huge growth opportunity and Britannia is well handling to capture the market share. The company is planning to scale up its rural presence by expanding its distribution network, which is almost doubled in two years and managed to come up with over 1 Mn outlets across the country as on March 2015. In Q1FY16, the company managed to add approx 80,000 outlets to its distribution network.