growth can be attributed to uptick in rural demand, strong traction to new launches. OPM improved by 160 BPS to 21.9% due to dip in advertisement cost by 33bps YoY and other cost 2187 crore. There was an EO expense of Rs 35 crore pertaining to restructuring expense as compared EO income of Rs 36 crore for Sep 17 quarter pertaining to sale of equity shares in Kimberly Clark lever. PBT after EO thus stood at Rs 2152 crore up by 19%. After providing total tax of Rs 627 crore, PAT for Sep 18 quarter stood at Rs 1525 crore up by 20% YoY. During the quarter, revenue of the home care category grew by 12%, with sustained doubledigit volume-led growth across key categories. PBIT margin of the home care category...