27 September 2018 TTCH commenced its consumer business in 2011 pulses was the sole product platform then and sold under the brand name of i-Shakti. The brand Tata Sampann was launched in 2015 with a view to include all food/consumer products under a single umbrella. Tata Sampann now encompasses five product platforms (spices, pulses, besan, mixes, and chutneys) in multiple variants. TTCHs pulses, besan and spices products available in general trade are already leveraging Tata Salts robust distribution network. According to the company, most of its products in general trade are already reaching close to an optimum number of touch points. pulses, besan and spices) are now available at 40% of Tata Salts touch points. In line with this, the company has scaled up pulses, is in the process of scaling up besan and is coming up with value-added products like mixes and chutneys.