Radico Khaitan Ltd (RDCK) is the third largest volume player in IMFL segment in Indian market with annual sales of more than 20 million cases. Having entered in branded IMFL segment in late 90s, RDCK has established a wide range of products across different price levels and expanded its presence in the market. RDCK owns six pillar brands, named 8PM, Magic Moments, Old Admiral, Morpheus, Contessa and After Dark, which have significant market presence and enjoys considerable market share in the industry. RDCK has three distilleries in Rampur, UP and holds 36% interest in a JV in Aurangabad, Maharashtra. It owns 5 bottling units and...