Extending reach through asset light model: Raymond Ltd. has revamped 143 stores and added a net of 120 stores in the last 2 years. The main focus has been the addition of EBOs, mostly in the franchisee (nearly 75% additions) model, thus,enabling the company to extend its reach, particularly to the smaller cities, at lower costs. Currently, Raymond has a total of 1,080 stores spread across Tier I, II, III andIV cities in India.