Sustainability has been the buzz word since past few years. Afterall, 2024 stood out as the warmest in the 175-year observational records maintained by World Meteorological Organization. In fact, each of the past ten years were the warmest years on record. The largest three-year loss of glacier mass happened in the past three years. Carbon dioxide levels in the atmosphere are the highest in the last 800,000 years. Among numerous extreme events of rainfall, flood and drought, one of the most notable was heatwave in Saudi Arabia where temperature reached as high as 50C. But sustainability costs. As a result, we have witnessed flip flops by companies (as well as countries). Drill, baby drill has been a classic example. Amidst all this hullabaloo, a recent study does throw credible positive signs on adoption of sustainable products...