We upgrade Paytm to BUY from Add with revised DCF-based TP of Rs1,050 (earlier Rs750), implying FY27E EV/Op Rev at 4.5x and P/BV at 4.2x. Recent NPCI approval (Oct-24) released a major regulatory overhang, which should help it rebuild the MTU base in the next 12-18M and thus cross-sell retail financial products like loans (for eg: HL), insurance, and wealth products, thereby improving revenue per user.