Apollo Tyres’ (APTY) standalone EBITDAM was down 90bps QoQ at 17.2% vs I-Sec estimate of 19.6%, with Q4 being a seasonally strong quarter in terms of demand and raw material basket cost was likely to be favourable. Margin miss was due to i) lower-thanexpected revenue, ii) lower GM and iii) higher other expenses (even after adjusting for EPR provisioning) due to elevated ad/marketing expenses to enhance brand presence in replacement market