Private insurers sold 7.6 lakh policies in January 2024, while LIC sold 20.3 lakh schemes. The first-year premium of private insurers grew by 31.6% YoY to Rs 14,639 crore in the same period. While LIC's premium rose YoY to Rs 18,920.8 crore, its market share fell by 150 bps YoY.