Prudent Corporate Advisory Services (Prudent) has progressed well in terms of AUM growth aided by MTM, traction in SIP and growth in MFDs. AUM/SIP book/MFD count clocked CAGRs of 28%/23%/37% between FY19–FY23 and grew by 23%/15%/5% in H1FY24. This has led to elevation in distributor rankings.