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    F
    FMCG
    SECTOR | 19 Dec 2022

    I-Sec Consumer Momentum Indicator shows 22% overvaluation driven by Discretionary

    buy
    FMCG
    by ICICI Securities Limited
    ICICI Securities Limited
    Consumer sector overvaluation in Dec’22 is at 22% (per I-Sec Consumer Momentum Indicator (ICMI)) versus 29% in Sept’22. Though Staples' demand environment continues to be (relatively) muted, there are expectations of rural demand recovery.
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