We met the management of Prima Plastic (PPL) to get an insight into its business and future plans. Operating mainly in the plastic furniture segment, PPL is the fourth largest player in the organised category after Nilkamal, Wim Plast and Supreme Industries. It has over 400 distributors and a dealer network of ~5000 across India. The company also export its products to the Middle East, Latin American and African countries and recorded export revenue CAGR of 15% in the last five years. To tap African markets, PPL formed a 50% JV in 2006 called Prima Deelite...