Background: TTKPT broadly operates under 3 major segments - Pressure Cooker & Pans, Non-stick cookware and kitchen electric appliances. TTKPT enjoys high brand recall and they spend ~7.2% of their annual sales for brand building and promotional activity, which enables them to dominate most of the segments in which they operate. In the pressure cooker segment, TTKPT has a market share of ~40% within the organised market and in Induction cook-top space they enjoy a market share of about ~25%. 80% of sales are from products introduced in the last 3 years. TTKPT has network of 30,000 dealers in India. They compete with major players like Bajaj Electricals, Hawkins,...