Background: Amara Raja Batteries Ltd (ARBL), a Joint Venture between Amara Raja Group & Johnson Controls, each holding 26% stake, is the second largest battery manufacturer in India. It is the largest manufacturer of standby valve regulated lead acid (VRLA) batteries in the Indian Ocean Rim region and manufactures automotive batteries for all vehicle segments. With a production capacity of 12.8 mn (Automotive: 10.8 mn & Industrial 1.8 mn), ARBL has built a strong pan-India distribution netw ork of 18000 retailers and 274 franchis ees (Amaron netw ork) & 900 retailers (Pow erzone network).ARBL's market share in different segments: 4-wheeler (OEM-26%,...