Union Finance (SCUF), the retail finance ar m of the Shriram Group, offers diversified loan products ranging from low risk (loan against gold) to high risk segments (small business loans and tw o-w heeler financing). Strong group parentage (three decades expertise in the finance services space) is among the key positives. The company benefits from Shriram Chits' branch infrastructure and existing custo mers, der iving more than 85% of its business from Shriram Chits' netw ork. Shriram City operates through a w ide distribution netw ork of ~1000 branches, 600 of them ar e ow ned by...