GSK Consumer is the largest player in the Rs18bn Indian health drink market, w ith a 70% market share. The category has entered a new orbit, with growth rates sustaining above 10%. Value-added variants of Horlicks account for ~18% of brand sales. With super premium MFDs priced at INR 1000 / Kg accounting for 10% of value and grow ing at 35%, GSK Consumer intends to enter the segment. Also, management aims to increase non-MFD segment's share from the current 5% to 15% over the next 3 years by focusing on Sensodyne toothpaste, noodles, oats, bis cuits and nutri-bars. Reaches 800,000 outlets. GSK Consumer has a strong brand...