Background: CEAT, part of the RPG group, is one among the top four tire manufacturers in India. With a total manufacturing capacity of 810 MT/day & manufacturing plants situated in Nashik, Bhandup (Mumbai) and Halol, Gujarat, the company manufactures all tires: Truck & Bus (42%),2W(20%), Passenger vehicles (10%). LCV (13%), Farm (9%) & Specialty (6%). In terms of market, replacement contributed 62% of the sales while OEM and exports make up 20% and 18% of the sales. CEAT has a robust distribution network consisting of over 3500 dealers, 33 regional offices and more that 100 C&F; agents. CEAT commands 12% market share in the T&B;...