ICICI Securities Ltd.    
11 Sep 2020
Motilal Oswal
11 September 2019 by deepening the partner network and enhancing the tie-up with ICICIB, 2) increasing wallet share of clients with a focus on ARPU, 3) providing a better engagement experience, 4) introducing digital agility, and 5) enhancing operational efficiency (i.e. reducing the C/I ratio). ISEC acquired 0.45m customers in FY20, largely similar to earlier years. While market share in terms of NSE-active clients improved 40bp YoY to 10% in FY20, the company is focused on increasing it further. ICICI Securities Over the past two years, ISEC has been focused on improving its digital capabilities and thus enhancing customer experience. The network of IFAs, sub-brokers, investment advisors (IAs), and accounts payables (APs) grew 32% YoY to 9,400+ in FY20, which further increased to 12,500+ in 1QFY21. As a result, the number of clients sourced through partnerships grew 70% YoY. ISEC launched a number of new propositions in the year.
ICICI Securities Ltd.'s price crossed below SMA50 today
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