Only recently Amazon India and Flipkart were in an ongoing argument in the media about who is leading in the e-commerce space. SimilarWeb data for June however, summarizing desktop and mobile visits, show Amazon ahead among Indian players not just in customer visits but also in overall engagement: visitors to Amazon stay longer, visit more pages, and have a lower bounce rate.
Flipkart's list of woes is growing, with sellers angry at higher commission fees being charged and tougher norms for returning products. The fight between sellers and Flipkart is escalating and #OnlineDharna trending on Twitter for good reason: based on available data, Amazon India offers its sellers a better deal compared to other players - sellers can on average get as much as 80% of their MRP in hand if they sell on Amazon. On Flipkart and Snapdeal, that number is close to 70% due to added fees they pay. Click to see the full infographic.
