He believes that TCP is well positioned to ride Indias INR30t consumption wave as it has renewed its focus on the consumer products space due to having (a) a portfolio of market leading and high growth potential brands, (b) deep understanding of consumers, (c) wide distribution network of over 2.5m retail outlets, and (d) the legacy of the Tata group. According to Mr. DSouza, TCP is targeting to realize cost synergies of INR600-700m and the company is well on Additionally, with the combined scale (Tata Chemicals and TCP), he believes the company would drive efficiencies including superior terms of trade with channel partners, supply chain opportunities and proficiency in areas such as marketing and packaging. Currently, the company has two strong legs in the India business targeting double-digit growth, driven by cross-selling between Tata Chemicals and TCPs distribution channel.