CRAX (Corn Rings)- an flagship product that contributes approximately 70-75% of its overall revenues is being positioned in the market as a Niche Brand with leadership position in Roasted Corn Snacks segment. Moreover, as Crax caters to only children in the age group b/w 6-10 Years, helps it to position differently from other Industry players. Focusing on High Gross Margin product amongst others , will in turn help company to improve return ratios and better PAT numbers. It's another product Curls, has given unprecedented success so far in its first year of launch and expect to grow strongly ahead. Encouraged by its success, also launched 2 new products Fritts...