affordability are likely to drive better penetration and premiumization-led growth. The increasing probability of households to use leverage and the easy availability of consumer finance, along with investments by players to enhance distribution reach beyond the major cities, are proving to be major enablers of growth on the demand and supply sides. As per a report by CEAMA and Frost & Sullivan, the appliances and consumer electronics industry is projected to double to Rs 1.48 lakh crore by 2024-25. The market...