However, industry has made representation that a continuous energy rating change does not make the desired impact as it results in price increases and consequently the shifting of customers to lower energy level products. However, there is a significant difference between the price points of VOLT and Samsung. We believe that any significant market share erosion for VOLT is unlikely, given its pricing strategy, strong procurement and distribution network. However, there is a long tail of AC brands and Samsung may be able to gain market share at the cost of these fringe players in the near term. In the room AC business, VOLT has grown by 42% in 1HFY20 v/s industrys secondary sales growth of 33%. Further, market share for the company in room ACs stood at 24.4%. Management expects strong momentum in the AC business to continue in 2HFY20.