Higher sales from consumables to drive margins ahead Since the company has started incorporating chips in latest printers, we expect the same to help it to track consumables used by user industry and aid them to mitigate purchases of other company's consumables by promoting their own products. The management highlighted that the company has installed a printer base of ~11000 currently. They have been charging | 1.5-2 lakh for consumables. Consumables constituted ~70%...