Although growth in south India has been relatively slow, management expects a turnaround in the second half this year, which will likely provide additional support to earnings. We increase our EBITDA estimate by 9%/4% for FY20/21, given the strong second-quarter performance and managements focus on screen addition A multitude of factors including its healthy growth prospects, strong competitive positioning, continuous increase in ATP and bright opportunity to grow ad revenue justify premium valuations. These bode well from the top- and A multitude of factors, including healthy growth prospects, competitive positioning, continuous increase in ATP and a bright opportunity to grow advertisement revenue, justify premium valuations. Also, this could provide additional source of revenue to producers which can lead to investment in better and big Management highlighted a major trend in the industry South Indian movies dubbed in Hindi are performing exceptionally well.