Well-carved out plans to increase distribution network Out of around 9 million outlets in India, NIL had a distribution network of 5 million outlets three years ago. However, during the Maggi ban crisis, the company's distribution network reduced to around 3.5 million outlets. From there on, it has been a very strong rebound for Maggi noodles. It went on to regain leadership position in the category. Consequently, NIL as on today has access to around 4 million outlets of which the direct reach is around 1.3 million outlets or 33%. NIL has adopted a hyper-local model for...