Digitisation takes toll, limited volume growth on offer Linc is a writing instrument player manufacturing pens and associated consumables domestically. It derives ~75% of its sales from the domestic market and the rest ~25% of sales from exports. With increasing penetration of digitisation, the core writing instrument market is not growing globally with growth limited to ~10% in the domestic market, the size of which is pegged at ~| 4,100 crore (FY17). Domestic growth is supported by rising literacy rates and higher share of school going population. Going forward,...