Selective cigarettes price hikes to support margins Cigarette business EBIT increased by 10% on the back of stable taxation regime during the year. ITC has taken price hike in 20% of its cigarette portfolio by increasing the prices of Flake Excel by 11%, Bristol by 6.7% and Capstan by 14.5%. This selective price hike would result in average price hike of 3%. The recent price hikes are undertaken in the lower end of the portfolio and brands such as Capstan, Bristol and Flake Excel have very limited preference in urban markets but are largely sold in tier-II and tier-III...