We visited Bajaj Electricals (BJE) distributors and retailers in South & West markets to understand the success of its new distribution program. The network now covers 200k retailers across 350 districts. BJE should cover 250k retailers by March 2020. We came out positive after visiting BJE's channel partners with following key takeaways: 1) the ROI at retailer level has increased, 2) premium category growing faster than the...