Company strengthening its backward integration: Kwality started its procurement from it's MCCs in 2008 and currently set up 24 MCCs in northern states of Punjab, Rajasthan, UP & Haryana near its milk processing facilities in Haryana & UP. For procurement of quality milk, the company plans to open another 30 MCCs in next 2 years to ensure uninterrupted supply of milk and to reach the target of procuring milk from its own MCCs at 50% in next 3 years.