DMart's 2QFY19 earnings-report reflects a massive margin disappointment (8% vs 9.1% in 2Q LY and 8.9% for FY18) which is likely to mask the excitement that a 38.9% growth in revenue would otherwise have created. The business has brought down prices across categories to further drive store-throughput; the consequent EBITDA miss of 3.7% vs our forecast, however, means that the incremental revenue garnered through the price-cuts (2QFY19 revenue was 8.7% ahead of our expectation) have not been able to entirely protect the business' profit pool at least not just yet. We reckon it could take a few quarters before operating leverage starts to entirely offset the margin erosion impact, but we are confident...