The beer industry is expected to grow by 7.6% CAGR in terms of volume overFY18-24, according to CISION. UBL expects to beat industry growth over this period. Management places growth at a premium. The premium segment grew at a rapid pace for UBL in FY18-with Heineken growing 30%, Kingfisher Ultra growing by 59%, and Kingfisher Ultra Maxgr owing by 80% YoY. With a slew of other brand launches at various levels in the premium segment over the past 16 months, UBL is poised for healthy profitability growth. Kingfisher Storm already has a 3-5% market share within a year of its launch in four states.