21 August 2018 New products/innovations contributed 3% of domestic sales in 1HCY18, as against 2.8% in 1HCY17 (2.6% in CY17). Of the 36-38 new products launched recently, around 25 have been retained. The rest did not scale up as expected, and thus, were either culled or pulled back to the drawing board. have not lived up to the expectations. The key reason was the difference between the intention of the product and the consumer perception. Nestle India Company v/s listed peers growth recovery post Maggi crisis. This was because the industry was more affected by GST destocking and the recovery from this was relatively fast. Volumes grew ~9% in 1HCY18, while adjusted value growth was 13.8% in the domestic business. NEST commands a market leadership in ~85% of its portfolio.