25 July 2018 Management plans to increase circulation in Bihar, Gujarat and Rajasthan by about 100k-150k copies to attain leadership in each region. In 1QFY19, it had reduced copies by 3% QoQ (from 5.96m in Mar- 18 to 5.8m in Jun-18), however, management believes it is opportune time to increase circulation copies when other print cos are curtailing circulation copies to save cost amidst high newsprint price. It also plans to focus on other markets Maharashtra, Punjab once the circulation drive in Bihar, Gujarat and Rajasthan is completed. Out of the combined ad market size of Gujarat, Rajasthan and Bihar at INR22.5b, DBCL is estimated to have about 26%, 49% and 10% market share in the respective markets. With rising dominance in each of the market, management plans to increase ad market share driven by higher volumes and ad yields. In Bihar, it plans to double market share to 20% with a mix of 40% yield and 60% volume.