Content growth is driven by offering more solutions to an existing customer for example, in the road construction industry, KKC supplies the DG sets for backup power, engines for use in excavators, loaders, road rollers, and asphalt-laying machines while also providing connected solutions. Similarly, for the rail segment, it earlier supplied only the engines it has moved on to supplying generators along with the engines and now provides silent DG sets. Lastly, in terms of new products, KKC is already working on CPCB-3/BS-VI emission-compliant engines to be introduced in 2020 and very few competitors would be able to adapt to the new norms; BS-VI will have near-zero emission. At the top of these is technology leadership not only does it have access to its parents knowhow, it has also set up a technical center in Pune to develop new products for local and global markets.