Operating margin improved 344 bps to 17.9% mainly on the back of 720 bps surge in gross margins. A&P; spend increase of 90% to | 53.1 crore is part of the company's strategy to increase advertisements in power brands specifically in Henko & Margo JLL had adjusted tax losses of | 65.6 crore in Q4FY17 on account of approval of merger of Jyothy Consumer Products Marketing with JLL. This led to tax reversal. Hence, reported PAT was lower 45.1% YoY to | 60.4 crore. JLL reported other income of | 22.1...