Consolidated sales for the quarter was flat at | 1730.4 crore (Idirect estimates | 1801 crore) on the back of 4.2% growth in tea business and 12.6% de-growth in coffee business. Non-branded business also declined by 15.1% during the quarter Operating margins witnessed an improvement of 300 bps to 13.6% (I-direct estimate 13.3%) which was entirely contributed by lower advertisement as a percentage to sales. The company reduced it's advertisement spend by 23.6% to | 126.7 crore...