We recently attended the Monte Carlo (MCFL) analyst meet to understand the business model and outlook, going forward. MCFL, launched in 1984, is India's established and leading brand in the largely unorganised woollen apparel market (90% unorganised) having a dominant presence in northern and eastern regions. Over the years, MCFL has diversified its offerings into the cotton segment, home furnishing and kidswear, to mitigate seasonality risk and reduce dependency on winter wear products. The efforts of the management were visible with the share of...