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In a first for a feature phone, Reliance JioPhone gets Google Assistant

Mukesh Ambani's push to get key Android offerings on the Jio Phones are beginning to bear fruit. While there is no word yet whether updated versions of the JioPhone will have the Android platform, Google said that the Google Assistant is now available on the JioPhone - the first feature phone in the world to have the Assistant on its platform. 

Google noted that the Google Assistant experience on the JioPhone is customised for the phone's smaller 2.4-inch screen, but essentially comes with the same usability in voice and interaction. GA supports Hindi and English, but Google is looking to add more Indian languages as it hopes to penetrate the Indian market. India is the linchpin market for Google in Asia, and the company has been looking at adapting its search engine and its assistant more effectively to address Indian queries and interests. Real-time translation for multiple Indian languages is also emerging as a key focus. Most of these features will be available via the Google Assistant. 

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