As per World Gold Council, India holds 22,000 tonnes of gold. India accounts for 27.1% of world's jewellery demand and 19.2% of global demand for gold bars and coins. Part of the large appetite for jewellery in India is driven by the cultural role that gold plays in India. Limited access to financial assets means gold has an important parallel status as a store of value. Gold loans in India have been largely concentrated in South India, which holds the largest proportion of India's gold portfolio and is typically...