Tapping new categories and expanding geographical reach: After establishing a strong foothold in the cotton bed sheets segment Indo Count is looking to tap into the larger bed sheet categories Fashion Bedding, Utility Bedding and Institutional Bedding. These categories are high margin business and would expand the target market for Indo Count from $4.5 bn to $14 bn. These categories currently account for 5% of the Home Textile segment's revenues and the management targets to increase it to 25% by FY18E. Most of the home textile designs and printing are developed in-house and are patent protected. These product differentiations, innovations, patents and experience will aid to gain market share. ICIL is also...