Ashish Kacholia is known more for his absence from the media cycles, avoiding interviews and journalists. He has said that he likes his portfolio to speak for itself, and has recently built a reputation for being the "whiz-kid" of stock markets. Kacholia has investments in over twenty stocks, and has a varied portfolio that includes hospitality, education, infra and manufacturing stocks.

Fondly called the ‘Big Whale’ by media, Kacholia started out with Prime Securities and later joined Edelweiss before incorporating his own broking firm, Lucky Securities in 1995.  He co-founded Hungama Digital with Rakesh Jhunjhunwala in 1999 and started building his own portfolio from 2003.