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Cyber Media Research & Services Ltd.

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Cyber Media Research & Services Ltd.

08 Aug 2024

73.50

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25% GenZ up for new-age jobs, 43% ready to give up work-life balance: Study

Business Standard

One in every four GenZ respondents in India is more inclined towards new-age job fields like Artificial Intelligence, cybersecurity and content creation while 43 per cent are willing to sacrifice the work-life balance to succeed in their career, a study has found. The study, the Quest Report 2024, which unveils Gen Z traits and trends on dreams, careers, and aspirations, also found that only 9 per cent of respondents want to pursue entrepreneurship as they seek stability and security in work life. Gen Z usually refers to those born between 1995 and 2010. One out of 4 Indian respondents are more inclined towards new-age job fields like content creation, data analysis, AI, and cybersecurity, the study commissioned by iQOO in association with CyberMedia Research, said. iQOO is a sub-smartphone brand of the vivo group. 43 per cent of respondents in India and 46 per cent globally are willing to give up work-life balance to succeed in their career, it said, adding that around 62 per cent

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