India's sports & athleisure (S&A) footwear market is witnessing a shift towards premiumisation driven by rising aspirations of consumers, increasing preference for S&A footwear and rising premiumisation and casualisation among GenZ. India's aspiration shift in footwear is largely towards mid-premium range (Rs.1,500 3,000/pair segment) which is growing at 13%, faster than the mass economy segment. Campus is trying to capitalise on this opportunity by introducing new S&A footwear products in price range of Rs1,500-3,000/pair where multinational high reckoned brands have very limited presence in India. Further, Sneakerisation is the...